Internet Marketing

Connecting in a digital world is not a difficult task to accomplish. Connecting to consumers with a message that they will notice and appreciate, however, is a completely different story.

At this point, we here at Tropik Media are helping to write that “story.” We serve to provide your company with tailored marketing options to ensure you’re connecting with your current and potential customers through channels such as:

• Search Engine Marketing
• Pay-Per-Click Campaigns
• Internet Marketing Strategy
• E-mail Marketing
• Mobile Marketing
• Social Media Marketing

The marketing services we offer don’t just serve you today, but will serve you tomorrow and long into the future. We are committed to the fact that once we provide a marketing solution, we never stop there. Our ongoing marketing efforts will provide that extra push to drive long-term success.

And what’s better than being the best? We say absolutely nothing.

Web Strategy

What good is marketing if you don’t know how well your initiatives are succeeding? ROI and continual improvement are as important to a business as having an Internet connection and as important to you as the name on your business card.

Want to know why there’s an increase in traffic or sales? There’s analytics for that. Want to know where your customers are coming from? There’s analytics for that. Want to know why customers responded more to your last e-mail marketing campaign? There’s analytics for that.

Whether it’s lead generation results, new customers and marketing channels figures, customer relationship retention statistics, or brand awareness data, we supply you with measurable data to ensure your marketing efforts are not only reaching your customers, but continuously improving your entire online sales process.

Online Media Buying

Interactive advertising campaigns are constantly being launched to maximize user engagement and increase sales.

Tropik Media’s experts develop online media strategy, conduct appropriate media research, create an interactive media plan and launch your online ad campaign. With years of industry experience from traditional media into online, we will give your business the necessary tools to deliver a high impact online media advertising campaign.

Like traditional media, volume purchasing provides clients with substantial discounts to further increase margin and ROI. A focus on quality and value added media is where our clients see a difference unlike any firm.

Online advertising campaign success is the future of marketing. With cutting edge analytics tools and reports, we track impressions to conversion and everything in between. Our clients receive detailed reports that help clients convey month over month performance track records.

Interested in learning more about Online Media buying and Internet advertising? Contact Tropik Media today at (813) 915-6380.

Email Marketing Campaigns & Database Management

Email Marketing has proven to be the most cost-effective and strategic way to reach your segmented audience.  Email marketing spending is projected to grow to $1.1 billion by 2010. Emails are the primary method of communication between business and the consumer.

Behind every great email marketing campaign are creative and conversion strategies, including segmentation; personalization, focused messages, and CAN-SPAM Compliance. . Time of day, day of the week, B2B, B2C are all considerable factors in the most successful email marketing campaigns.

Tropik Media can help you develop your email marketing strategy, creating offers and promotions, landing pages and deploying your campaigns. Our sophisticated technology allows us to deliver relevant, timely and personalized content based on behaviors and other pieces of information known about each recepient. Through our dynamic programming, unique segmented emails can be sent in one batch. In addition, a learning relationship can be established where you both give and receive relevant information that will help you send even more targeted and customized communications in the future.

Email Marketing has more advantages than just exposing your product:

• Track ability – Track open rates, click thrus, forwards, and more.
• Brand Recognition & Loyalty – Email allows you to build customer relationships and reseller loyalty, acquire new customers, provide sales support actions, cross sell and up sell.
• Education – Educate your readers on your product, its benefits, and what’s new at your company.
• It’s Easy – No print proofing, no zip code lists to buy.
• Cost Effectiveness – compared to traditional media like print pieces and billboards, emails are significantly lower and yield quantifiable ROI.

Marketers are spending significant dollars in this medium, because they know and understand that consumer VALUE email as both a method of communication even in light of the SPAM issues. For example, 67% of consumers say they prefer email as their method of communicating with companies.

Pay Per Click Advertising Campaigns (PPC)

A comprehensive Search Engine Marketing (SEM) campaign has several integral aspects that drive success. One of the most important aspects of the campaign is Pay-Per-Click or PPC. PPC allows you to invest your marketing budget into a program where you see the quantifiable ROI of driving qualified traffic to your website. PPC combined with Search Engine Optimization (SEO) tactics will give your company the greatest exposure possible to your market segment.

To leverage the advantages of a PPC campaign, it’s important to know how it works.

Through the PPC campaign we research and refine a list of appropriate keywords to target your market. Then we select appropriate URLs to direct visitors to and submit customized titles and descriptions for each keyword. These listings appear as advertisements are displayed in the search results, on a pay-per click basis. The key to well targeted, far-reaching, and economical advertising on the Internet through PPC is through proper bid management and excellent analytics reporting measurement.

Pay per click can offer a high level of assurance that a campaign is reaching the proper target, however, pay per click campaigns are not perfect. The key to controlling the success of the campaign is constantly monitoring the traffic activity of your website. Daily updates, adding or removing keywords, and performance analysis are all part of the management process that lead to high conversions for your product or service.

By combining expert strategies with proper bid management, Tropik Media goes beyond typical firms in order to direct qualified traffic to your website. We provide you with initial and ongoing keyword gap analysis to identify the keywords on your website that are generating visibility and conversions. Tropik Media’s PPC campaign service handles the entire process from budgeting and setup, to monitoring the campaign performance and optimizing keywords.

Continual updates, adjusting keywords, and performance analysis are all part of the management process that leads to the greatest conversions for your product or service.

Analytics Reporting & Strategy

We know that no matter what your marketing needs, it is extremely important to continually improve and monitor those marketing efforts. With in-depth and powerful analytics and evidence of ROI, we constantly keep your company moving forward.