Erik Ford’s performance-based marketing programs are strategically designed to maximize customer engagement and revenue. His secret weapon? Leveraging technology and data to create intelligent advantages.
Erik’s ruthless focus on results is why more than 800 advertisers—including giants like P&G, Kraft, Walmart, eBay, CVS, Sony, Microsoft, Ford, DreamWorks, Coke, McDonalds, Coldwell Banker and Disney—trust him to manage more than 2,000 campaigns yielding 150 million monthly visitors and generating $500 MM+ in revenue. Erik thrives on translating goals and complexity into concise, data-driven strategies leading to behaviorally targeted campaigns that create engaging customer experiences. His specialties include shopper marketing, Pay Per Click and blending traditional and contemporary marketing for maximum impact. Erik is truly in his element as he co-creates intelligent architecture that leverages browsing behaviors, media interactions, cookie and purchasing data to enable cutting-edge online media targeting for the Internet’s largest e-commerce sites.
For eight years, Erik has called Tampa Bay home. When he can tear himself away from technology, he makes waves sailing, enjoying motorsports and volunteering for national and local charities.
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Performance based execution.
- Interactive Media/ Online Marketing
- Search Engine Marketing (SEM/ PPC)
- Analytics implementation, reporting & business intelligence (BI)
- Operations Management
- Market Strategy
- Business Development & Implementation
- Relationship Building
- Corporate Revenues /Profits Achieved
- Product Development & Pricing
- Mergers and Acquisitions (M&A)
- Vendor Network Development
- Employee Development
President of Board of Directors
Financial Literacy For Kids Foundation
June 2009 – May 2011
September 2009 – September 2010
IT Director with a focus on New Media Marketing
TrueWealth Ventures (Formerly Financial Literacy for Kids)
January 2009 – September 2009
Old Greenwich Capital
September 2007 – December 2008
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